Alpine Supplies

Brand Design & Strategy

Design process

The project was a portfolio piece to create a clothing and outerwear brand from the ground up. The clothing was meant to be made in Canada, and have sustainability and company culture like Patagonia.

Creating a minimal brand icon and wordmark with clean and intentional lines to direct interest and hierarchy. Mountains and the colour green were used to pull a warm natural vibe with clothing designs that are clean and adult. The goal was to make something that a young professional would want to wear on the mountain and grabbing a coffee.