Design Process
Grand Rapids Design Concept was meant to create a more moody design aesthetic, leveraging texture and dark/moody imagery to give a warm feeling to users. The use of gradients, purples, and blues was to leverage a late, after-midnight feeling of comfort.
The UX of the site is meant to lead people to the ideal call to action of closing an appointment while teasing what is below, showing them there is more information to be found. The focus for this veterinary clinic was on the many resources available for their clients; including online education - online appointment apps for iOS and the many services available to their pets
