Design process
Hopps Road Veterinary Services website was designed to be bright, open and airy. The User Experience was meant to have a lot of room to breathe for the user to take in the info, the calls to action, and the graphical elements.
A focus was put on large eye catching photos, and having a teasing content area below the main site information. Using a centre lockup and the main CTA being inside the menu to provide focus for the client’s branding. The paralax scroll effect is meant to lead the user’s eyes down to the main call to actions below allowing them to be evenly weighted depending on the user’s intent.
