Design process
PetNurse is a new pay model for a product Lifelearn offers. The product is a telehealth service for veterinarians where people can call in after-hours and have their pet health issues triaged over the phone. In partnership with Vet Connection based out of the UK, Lifelearn is now offering PetNurse as a direct-to-consumer product. Because of this a full brand and product site was required.
The intent of the product was to be welcoming, calming and friendly yet high-quality. The competitive landscape leans either aggressively on the urgency or aggressively on the cutes-ey and we wanted to be them to the punch at calm and sophisticated.
The UI/UX had to be quick and to the point for repeat buyers while still properly explaining what the product offers and how it works. As well, there needed to be a user account feature to help aid the Vet Connection Nurses in gathering information quickly without having to ask repeat questions.
